I like brevity, but I don't like the high-concept pitch. Seriously, no one – we might need to look into that. It’s the perfect tool for fans and investors who are spreading the word about your company. Literary agent Danielle Burby of Nelson Literary Agency is an aficionado for high concept books. It’s like a super-condensed elevator pitch. A high-concept pitch lays out the entire story — premise, promise, and execution — in one simple sentence. For example, “Facebook for kittens.” Okay I made that one up, but hey, everyone loves kittens. Non-High Concept projects can't be sold from a pitch because they are execution driven. I like it. I’m hoping that a little clarity will help make up for the fact that no one knows how to pronounce “Jowba” at first (um it rhymes with “cowba”). In Hollywood, every movie starts out in the form of underlying material, such as a novel, a screenplay, a comic book or even a great idea. It doesn’t matter that you haven’t thought through all the details. For example, Trafficspaces is described as “an off-the-shelf Facebook Ads.” We use that analogy because the system helps anyone create a customized self-service ad manager that has great targeting options similar to what you find in Facebook Ads. Can I test out ours? It’s called the high-concept pitch. If you continue browsing the site, you agree to the use of cookies on this website. Great Piece…Got me thinking about our high-concept pitch: SezWho: eBay like reputation for social web, I think we ‘re headed in the right direction with this one…. Investors use the pitch when they tell their partners about your startup. Laurent Kretz Here, she offers her best tips for whetting a pitch for a high concept book to a razor-sharp edge. That is why the pitch examples are so short and succinct. YouTube’s tagline is “Broadcast Yourself,” and their pitch is “Flickr for video”. All of a sudden you (the teacher) can act out the Big Papa Bear (LOW PITCH), the Medium Mama Bear (MIDDLE PITCH VOICE) and the Little Baby Bear (HIGH PITCH VOICE). Thanks for the constructive perspective folks, appreciated. “Dyson is the iPod of vacuum cleaners”. That is an example of a common pitching technique and not what defines High Concept. The wide range of a concept proposal is rooted in the fact that a concept is a general product of the mind, and it can fit in as long as it can be applied. However, this does not impact our reviews and comparisons. // Aug 14, 2010 at 1:50 pm, […] existing schemas to put the world in a wardrobe. “Summarize the company’s business on the back of a business card,” says Sequoia. If it is not clear and the person listening to the pitch does not understand it, the whole point of pitching the business is lost. The idea is to boil your message down to a short phrase that references existing, successful […], On Presenting At And Attending TechCrunch 50 and Demo - Standard Deviations A concept statement is an idea that gives a strategy, plan or design its meaning, purpose, direction and depth. And the attention they can garner can be massive. This is a 4 page Indesign template designed for video game development. I have come up with this to explain to my friends why I paid almost $500 for a vacuum. We use cookies to ensure that we provide you with the best experience on our website. Could it come across that your concept is not original if you’re the X of Y? Reading a familiar book with your students can help them connect to or deepen the concept of pitch. Cisco’s “We network networks.” But don’t worry if your pitch isn’t a tagline. 5% of queries are "I must read more" (offering something completely new or a completely new take on something—this is where high concept lives for the most part) "High concept is not required to get published." However there’s always the risk of over simplification … First, you put yourself in a binary situation when oversimplifying : yes i like it (it sparks my interest), no i don’t. http://www.businessweek.com/smallbiz/content/may2008/sb20080516_673078.htm?chan=rss_topDiscussed_ssi_5, High-concept pitches are not your friend | Insights into Startups and Entrepreneurship - nPost Blog Hollywood has used and perfected the art of the high concept pitch. Concept. // May 11, 2010 at 7:11 pm. We started this article with a quote from Marc Hedlund: “For investors, the product is nothing.” Bad elevator pitches go on and on about the product. Concept is not original if you ’ re the X of Y t matter you! 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